Mgr. Lucia Almaksus, PhD.

I started as an editor and copywriter, then moved into social media and content marketing, working with a range of brands, especially in hospitality. I have more than six years of marketing experience across many forms of content — from copywriting to complete social media communications.

Today I bring together copywriting, content marketing and social media experience. I look for the balance between what a brand needs to say and what its audience wants to see and hear. Good content should look right, serve a clear purpose, feel natural and deliver real results.

I have worked in marketing and e-commerce for more than nine years, seeing them as an interconnected system of content, visual communication, paid promotion, customer experience and commercial goals. My experience includes campaigns, newsletters, social media management and SEO across several European markets.

I have 13 years of experience in project financing and grant writing. I studied European Studies and International Relations at Comenius University and worked at the ministries of health, culture and agriculture. On the funding-provider side, I helped approve and deliver more than 100 projects; I have also worked as an applicant, from preparation through implementation. This experience on both sides helps me shape strong, feasible applications that meet each call's requirements.

I bring a practical business perspective to data, e-commerce and operations, with more than eight years in e-commerce and logistics. Data has been a daily decision-making tool, not just a spreadsheet report. I help businesses simplify reporting and automate work with Excel, Power BI, Python and SQL.

I have spent 10 years in digital marketing and 11 years in e-commerce, building brands and growing businesses. I make daily decisions that shape products, customer experience, pricing, content, teams and the results of my own brands.

I am also an influencer with an audience of nearly 200,000. My doctoral thesis examined emerging trends in digital marketing. That is why I see marketing as more than advertising: I understand trends through both theory and original research.